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Friday, February 5, 2010
NEW Expose Underwear Brand Launches Globally...
2/05/2010 01:04:00 PM | 
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Menswear Review
New York, NY: The top-selling men’s underwear brand in Colombia, Expose Underwear, is launching globally with its new barely-there line of sporty and sexy briefs. Emphasizing the companies’ motto ‘DARE to EXPOSE’, Expose Underwear’s Funky and Shear collections are stylishly revealing briefs that show off a man’s best assets. Expose Underwear’s Funky and Shear collections will be available in select retailers and online at www.ExposeUnderwear.com this winter.
Made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra), Expose Underwear’s Funky and Shear collections are available in three sexy cuts – low rise, brief, and boxer – and in an assortment of vibrant colors. Every piece features the signature 1 1/4 inch microfiber elastic logo waistband with the bold stitched logo. The designs in the collections are designed to inspire confidence and exude masculine sexuality.
“Expose Underwear’s Funky and Shear collections are for guys who are not afraid to show it off in a quality, comfortable brief,” explained Creative Director Jason Sutherland at this morning’s announcement. "They are inspired by the men of Colombia who know they are beautiful and are not afraid to flaunt it. It’s time for the rest of the world to expose themselves – if they dare.”
With its flagship store in Colombia, Expose Underwear is a sporty and sexy brand, suitable for mid-tier and boutique stores as well as online channels. In addition to expanding globally, the company will add two retail locations in Colombia this year.
Expose Underwear is regularly compared to sport brands like 2xst and CK, a comparison Mr. Sutherland is trying to squash. “Our briefs eliminate lines and accentuate the positive. We use high quality perforated fabric that is so comfortable, you forget you have anything on.
“You many find our briefs on display in the same sports sections as 2xst and CK but make no mistake; Expose Underwear’s Funky and Shear collections are in a league of their own.”
Expose Underwear is the first partner brand to market from Beyond Big Branding, the innovative multi-branding company that is developing proprietary brands and partnering with existing brands trading in international markets and launching them globally. Expose Underwear’s Funky and Shear collections retail between US$22 and US$28. They are available in select retailers and online at www.ExposeUnderwear.com.
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